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DNA™ futures
Cooltra

Cooltra, a leading company in sustainable mobility on two wheels in different European countries, wanted to strengthen its leadership position and enhance its growth in an increasingly mature and competitive market. To this end, we carried out a strategic reflection that showed the need to unify all its offerings under a single brand, defined the strategic and transition plan for all brands, and created the strategic concept and visual identity of the brand, preparing the company for international growth.

Brand unification