We developed a capsule collection to rehabilitate the ESPRIT brand, inspired by 80s trends and fabrics, as part of an effort to revitalize its global image.
The project included concept definition, product creation, communication campaigns, and co-branding strategies.
Simultaneously, we acted as interim managers in the men’s department for 8 months, redefining the “Esprit man” vision and coordinating product development. These actions resulted in sustained sales growth and significant improvements in profitability and brand perception.

Collection Development and Interim Management