We carried out a global branding project to transform Gallina Blanca – Star into GB Foods, an international food giant, creating a new name that carries the initials of the original parent company to highlight the heritage and recognition achieved by the company in its more than 75 years of history, providing the brand with a powerful and modern corporate identity, and implementing the new brand in all countries according to a strategic brand architecture plan defined by our strategic team.

Rebranding Gallina Blanca – Star