On the occasion of its imminent IPO, Inditex, the holding company that owns brands such as Zara, Massimo Dutti, Bershka, Stradivarius, Oysho and Pull & Bear, commissioned Summa for the creation of the corporate brand that didn’t exist until then. Our recommendation was to elevate Inditex to the category of corporate brand, providing it with its own content and visual identity. We also created the Bershka brand identity and redesigned the Massimo Dutti brand.

Corporate Brand Creation