We developed a comprehensive plan for the international expansion of LILY, covering the introduction to Europe and analysis of the Russian market. This included extensive research, strategic analysis, and the formulation of a detailed action plan with specific timelines and deliverables.
We evaluated the European market, analyzed the competition, and created a strategic positioning map. In Russia, we identified opportunities and challenges, formulating effective entry strategies. The implementation resulted in a solid foundation for LILY in Europe and an effective plan for its expansion in Russia.

Expansion Plan and Market Analysis