Born as an online fashion outlet, the marketplace needed to find a clear and differentiated positioning that would reinforce the engagement with both current and potential customers. We defined a new positioning based on the concept “the excitement of a new day”, updated the brand’s personality and identity with visual language and defined a strategic plan for the implementation of the new positioning and the new customer journey in the different international markets in which Privalia is present (Spain, Italy, Mexico and Brazil).

Strategic Positioning