Schibsted, the Norwegian-based international media group, announced its reorganization into two separate companies. This new corporate division would cover the Marketplaces brands that Schibsted has in 30 countries.
The new brand would go public and should generate high investor engagement and attract capital raising.
Summa was appointed to develop a global brand creation and implementation project. We defined the strategic brand platform, created the name Adevinta (advance, adventure, advantage), the identity and the visual and verbal style under the strategic concept “Match making”. And we worked with the management of the different countries to align the organization with the new brand.
