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DNA™ futures
While no one can predict the future, we’ve been passionately expediting uncertainty so far, so good:

We are the best sherpas you can get.

Mar Melero
CEO & Founding Partner

With over 20 years of experience in retail, textile, and fashion, she has managed businesses with P&Ls up to €2,000M, honing her ability to anticipate customer needs and tackle challenges. Mar excels in connecting unrelated dots, leading to successful business reevaluations and strategic frameworks with double-digit EBIT and sales increases. Her focus on digital transformation integrates new technologies to achieve strategic objectives.

Experienced in brand repositioning and creation, she manages teams of up to 400 people, using her ability to read people and understand motivations to communicate and inspire effectively.

Daniel Guerra
CCO & Founding Partner

Businessman and entrepreneur with over 30 years of experience in contemporary lifestyle brands globally. He has transformed numerous brands through innovative strategies and operates in Asia, Iberia, and Latin America, with teams in Shanghai, Madrid, Barcelona, and São Paulo, maintaining a global perspective.

Daniel has worked with renowned brands like Ecoalf, El Corte Inglés, Zara, Mango, Esprit, Camper, and Pepe Jeans. He has managed the production of over 50 million garments, known for forming high-performance teams and executing business development plans. His global network facilitates collaborations and new opportunities, ensuring brands remain relevant and competitive.

A remarkable team of professionals spread across the globe. The combination of their unique talents ensures our success in overcoming any challenge.

Manel
Jadraque
Executive Partner

Álvaro
García
Executive Partner

Juan
Merín
Executive Partner

Sonia
Hays
India Branch Partner

André
Levy
Brasil Branch Partner

Peipei
Huang
China Branch Partner

Albert
Marcet
Brand Management

PARTNERS
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summa
Paper
Sarape Social
getting better
Infestation
LGP
Imascono
Coutur3D
Entrepreneur’s Organization
Rarely Heard Voices
Genetsis group