We developed a comprehensive plan for the international expansion of LILY, covering the introduction to Europe and analysis of the Russian market. This included extensive research, strategic analysis, and the formulation of a detailed action plan with specific timelines and deliverables.
We evaluated the European market, analyzed the competition, and created a strategic positioning map. In Russia, we identified opportunities and challenges, formulating effective entry strategies. The implementation resulted in a solid foundation for LILY in Europe and an effective plan for its expansion in Russia.
In collaboration with PETRATEX, we created a high-performance sustainable sportswear line for ECOALF, combining sustainability and cutting-edge technology.
Simultaneously, we developed a licensing program to expand the brand, analyzing the market, identifying opportunities, and collaborating with strategic partners.
These initiatives helped ECOALF expand its presence in the sportswear market and broaden its product range through licensing, resulting in greater brand visibility and a positive impact on its valuation.
We carried out a project to implement a textile production plant in Ethiopia for Ibercotton.
Our work included a deep market analysis, evaluation of government incentives, and identification of local partners.
This project helped Ibercotton capitalize on investment opportunities in Ethiopia and establish a solid base for textile production in the country.
Focused on expanding its international presence and improving its internal operations.
This project included evaluating market opportunities, developing commercial strategies, and implementing improvements in the marketing team’s structure. This project helped Miroglio strengthen its market position.
We created a comprehensive business plan for Arrtco, owned by Hempel Group. It included market analysis, commercial strategy development, and the implementation of a design lab to strengthen the product offering and optimize the supply chain.
The focus was on transforming Hempel from a manufacturer to a competitive lifestyle retailer and brand manager.
We developed an internationalization plan for AMC, focusing on the Colcci brand.
This project included market entry strategies, strategic alliances, and feasibility analysis. Our work enabled AMC to expand its global presence and strengthen its position in the fashion market.
We developed a strategic plan for the expansion of 361° in the Iberian market.
This project included the analysis of the sports market, defining a sustainable distribution network, a plan for opening flagship stores, and the strategy for building an active follower community. Our approach ensured a successful and competitive market entry.
We developed a capsule collection to rehabilitate the ESPRIT brand, inspired by 80s trends and fabrics, as part of an effort to revitalize its global image.
The project included concept definition, product creation, communication campaigns, and co-branding strategies.
Simultaneously, we acted as interim managers in the men’s department for 8 months, redefining the “Esprit man” vision and coordinating product development. These actions resulted in sustained sales growth and significant improvements in profitability and brand perception.
We developed a licensing program and support materials for TTHunder.
The project included identifying licensing opportunities, creating marketing materials, and negotiating agreements with strategic partners. Our work helped TTHunder expand its presence in new markets and strengthen its brand internationally.
As part of the company’s business development plan and to improve its product range, we created a denim collection for the SS17 season for HEILAN, focusing on current fashion trends and material quality.
Our design team worked closely with HEILAN to ensure the collection reflected the brand’s values and aesthetics, resulting in a successful line well-received by consumers.