We carried out a global branding project to transform Gallina Blanca – Star into GB Foods, an international food giant, creating a new name that carries the initials of the original parent company to highlight the heritage and recognition achieved by the company in its more than 75 years of history, providing the brand with a powerful and modern corporate identity, and implementing the new brand in all countries according to a strategic brand architecture plan defined by our strategic team.
Born as an online fashion outlet, the marketplace needed to find a clear and differentiated positioning that would reinforce the engagement with both current and potential customers. We defined a new positioning based on the concept “the excitement of a new day”, updated the brand’s personality and identity with visual language and defined a strategic plan for the implementation of the new positioning and the new customer journey in the different international markets in which Privalia is present (Spain, Italy, Mexico and Brazil).