Faced with the rise of craft beers and everything that has a “local” concept, SUPER BOCK, leader in the sector in Portugal, commissioned Summa to develop a new brand that would respond to this new market trend, affirming the image of SUPER BOCK as an innovative and dynamic brand. We developed a whole research and strategy project that involved the definition of conceptual territories for the positioning of the new brand, the creation of the brand name Coruja (Owl), the visual identity and the packaging.

Market Positioning